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kleinbl00  ·  3965 days ago  ·  link  ·    ·  parent  ·  post: The wine industry must adapt or die

There used to be breweries all over the place - macrobrews came into being when the US population became transitory and needed an anchor of home. Thing of it is, beer doesn't much lend itself to macroproduction. Neither does wine.

It was a revelation when I was in Switzerland - you really can order "a beer" because everybody pretty much drinks whatever they're brewing down the road. That's how it used to work - everywhere had their local brewery, their local winery, and everybody drank what was around. It'll be that way again. The oldest brewery in the US is, after all, Yuengling.