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The problem is that with the same market research, everyone comes to the same conclusions. A friend of mine was just complaining to me the other day about that concerning cars. He says all cars look alike lately and have very similar lines. Because market research says "cars with squarish windows are selling well lately". So every car company produces car with squarish windows. I don't know how much truth there is to that since i'm not really a car person, but i do see how it could be a problem in the future. Trends don't account for new information, they are based on the past. Without PEOPLE giving us products that we didn't know we wanted and being creative, I fear it will all lead to a sad homogeneity.