I actually think this is really really worth watching: http://vimeo.com/76971609

I thought so too, even though he takes long to make his point. While I know only one or two people who are as glued to his phone as he describes everyone to be, it's definitely a worrisome trend. At the same time I see people reacting to it. Some have stopped using facebook More and more, checking your phone when in a social group is considered rude. I've heard of people stacking their phones when they get together; the first one to grab their phone needs to pay a round of drinks for the rest. I don't think all hope is lost, that the strength of the phoneglue will hold out that long. There are countermovements happening, towards meaning, and hubski is one of them.

His point about the way headlines are more and more spoonfeeding emotions was something I hadn't thought of. It's the Buzzfeed disease, clickbaiting people into articles that will spark emotions. 9 Amazing Clips To Cry About (From Laughing). A headline needs to be somewhat interesting, but when every headline competes for your attention, they will all attempt to lure you in with simple tricks. Repulsive, really.

And what is native ads? Not losing the trust of your audience when I accidentally click an article title that is sneakily labeled as an ad in a way I won't notice? That's not losing my trust?

I think at some point, people will get sick of it. Constantly doubting every article, whether it is an ad or not, whether it would be there if it weren't for that product placement. It's very detrimental to the reading experience. That's why I find hubski so enjoyable. When I am bored I go back to reddit and notice that half of the items on my feed are not truthful, or an ad, or not interesting.