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If there's interest in the future, I'd suggest perhaps collaboratively creating a character or two and establishing a back story for the character(s) so that everyone involved has a solid base to work from. Then, once the characters are established, choose a setting and a conflict, etc. Essentially, build the framework of the story so that people have an idea of what to work toward. Hell, the ending could even be done collaboratively and the exercise could center on getting Character X to X ending point.