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comment by thenewgreen
thenewgreen  ·  4246 days ago  ·  link  ·    ·  parent  ·  post: Life Lessons in the Culture Of Bullshit

I enjoyed this insight in to the H. Clinton/Obama nomination battle:

    But there is another side to this coin, which brings me to lesson number two: Sometimes you're going to be inexperienced, naïve, untested and totally right. And then, in those moments, you have to make a choice: is this a time to speak up, or hang back? I worked for then-Senator Clinton during her campaign for president -- and I believed in her, still do. But I vividly remember feeling like things weren't right in that campaign; a lot of the young staffers felt that way -- it wasn't a secret that there were problems in how the campaign was run. The campaign pollster for example, rolled out so many slogans it was impossible to keep track. Here's a sample:

    Let the Conversation Begin

    Ready for Change, Ready to Lead

    Working for Change, Working for You

    Strength + Experience = Change. Which leads to the lesser known corollary: ( Strength + Experience ) / Change = 1.

    And then, my favorite: Big Challenges, Real Solutions: Time to Pick a President. Which he had printed on the side of a bus but it was basically too small to read.

    So, I'm putting these slogans into speeches and I look over at an Obama campaign rally on cable news and they have one slogan. It's just the word "CHANGE" in big letters. That seemed better. But I was timid; and a lot of us just assumed, or wanted to assume, that more experienced people must know what they're doing. But that wasn't true. So the campaign ended, my candidate lost, and I ended up as a presidential speechwriter anyway, which was cool. But the lesson I drew from that campaign, other than the fact that it's always a mistake to run against Barack Obama





_refugee_  ·  4245 days ago  ·  link  ·  

I did too. This is a great example of what can go wrong with a campaign that a layperson might not pick up on. To be honest I didn't know that any of those slogans had been a HRC slogan for her campaign...which is another indicator that they weren't successful, imho.

thenewgreen  ·  4245 days ago  ·  link  ·  

It gets you thinking, the world is run by marketers. A good branding campaign, delivered properly at the right time and your in the white house. Words, images, sounds these are the things that shape our world. Oh... and somewhere in there are actual ideas.