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goobster · 2386 days ago · link · · parent · post: Generation Xers Have The Most Gen X Response To Being Left Off The List
Have I actually owned a book for 30 years titled "The Medium is the MEssage" and been mis-reading the title and entire concept of the book for that whole time?!?
The title is a play on McLuhan's oft-quoted saying "The medium is the message". The book was initiated by Quentin Fiore. McLuhan adopted the term "massage" to denote the effect each medium has on the human sensorium, taking inventory of the "effects" of numerous media in terms of how they "massage" the sensorium.