I believe that there is an important distinction between 'business acumen' and 'Blatantly trying to conceal the exact aims and methods of our work.'
I understand what they did. I understand why they did it. I understand why various context-specific taboos exist to delineate 'work' from 'real life' and why you don't talk about money, politics or religion at work. I also think that we need more honesty and forthrightness in our system, not less.