Despite the suffocating amount of information, it's still very balanced and well-designed. If it weren't for the excessive detail in the star map I'd almost call it minimalist in comparison to what it shows.
It's horology, from the Greek horo meaning time (hour has the same root) and logos meaning subject matter. Could also be used as a backhanded insult to someone visiting the red light district, come to think of it.
Fun fact: the Dutch word for watch is horloge, which we loaned from the French, but they now use the word montre for watch and horloge for clocks or timepieces.