My god... this is brilliant and completely diabolical at the same time.
Developer: "What the heck? Someone wants to buy that piece of shit? It never went anywhere! Yeah! Totally! I'll cash your check!"
Spammer: "We have an incredibly high-value network that is completely unexploited. Totally virgin territory, where your ad will not only be seen by people, it will be surprising, unexpected, and will probably also dominate one or two national news cycles as the controversy explodes."
Buyer: "Sign my ass up for the MaxPackage! Gimme first placement in ALL your new networks. Notoriety like this is impossible to get nowadays, without some Kardashian link. Here's your $10k."