My god... this is brilliant and completely diabolical at the same time.
Developer: "What the heck? Someone wants to buy that piece of shit? It never went anywhere! Yeah! Totally! I'll cash your check!"
Spammer: "We have an incredibly high-value network that is completely unexploited. Totally virgin territory, where your ad will not only be seen by people, it will be surprising, unexpected, and will probably also dominate one or two national news cycles as the controversy explodes."
Buyer: "Sign my ass up for the MaxPackage! Gimme first placement in ALL your new networks. Notoriety like this is impossible to get nowadays, without some Kardashian link. Here's your $10k."
I wrote one moderately popular Chrome extension (surprisingly, about 82,000 users) and have been emailed by Russians who want to buy it a number of times. I always suspected the deal wouldn't be nice for the users so I never replied. The downside is I haven't made any money off the extension, but ho hum, at least I haven't made anyone's day worse.