I think around here, things are getting bad enough that it's being taken seriously now. The other month, on the morning news, was a segment that was basically a public advisory that could be summarized as "There's some bad heroin in the area right now and a few people have died from it already. If you have loved ones with problems, keep an eye on them, make sure you have Naloxone and if you don't, here's a number you can call to find where you can get some. The county sherif is saying that they will not make any arrests in response to 911 calls for overdose and here is a list of numbers you can call if you or a loved one needs help with substance abuse."
Let's be honest. That's a shitty thing to have to handle. The fact that's on the news though? It's amazing. People out there, in power, know it's a problem and they're working with eachother to try and handle it. Silver linings.