InfoWars still has advertisers. Fox still has advertisers. Advertisers aren't particularly sensitive to calls against racism; they're sensitive to boycotts. Li'l story: I work on a big show. We have racists on from time to time. Several years ago we had a guy who used the word "retarded" to describe special needs kids. There was a furor. Several consumer groups called for boycotts of our advertisers. The only advertiser to make a public statement was Lowes, which said it was pulling their advertising from our program.
Lowes was not advertising with our program.
Companies are bailing on Youtube not because of hate speech, but because it's a ripoff from an advertiser's perspective and it's now a big enough market that the advertisers have decided it's time to make Alphabet toe the line.
But the media supply chain for placing digital ads “is murky at best and fraudulent at worst,” Pritchard said during the keynote address that opened the annual meeting of the Interactive Advertising Bureau on Jan. 29 in Hollywood, Fla.
“We need to clean it up and invest the time and money we save into better advertising to drive growth,” Pritchard told about 1,000 executives gathered for the meeting of the group also known as the IAB.
The organization consists of more than 650 media and technology companies that are responsible for selling, delivering and optimizing digital advertising or marketing campaigns. The IAB’s members account for 86 percent of online advertising in the United States.