They're pushing pretty hard to get you to care, for sure.
For sure. I mean, I think they have to. Their price point is pretty much on par with Champagne, which has had put in a lot of money and energy into marketing itself as the cream of the crop of sparkling wine (though, to be fair, methode champagnoise is significantly more time- and labour-instensive than most other methods of producing sparkling wine, though Champagne isn't the only place that uses it).
And there's some damn fine wine grown in Yakima, which is Rehh-hedNECK.
Haha, yeah. It's always kind of funny to see the contrast between the oenologists/marketing people and the people who actually look after the vineyards. People who make wine (even in Champagne and Burgundy) are farmers at the end of the day.