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- Amidst reports that occupancy rates at Trump Hotels have slipped this election season, the company has announced that new brand hotels will no longer bear the Trump name.
The newest line of luxury hotels, geared towards pesky whipper-snappers, will be called Scion, the company said.
“We wanted a name that would be a nod to the Trump family and to the tremendous success it has had with its businesses, including Trump Hotels, while allowing for a clear distinction between our luxury and lifestyle brands,” Trump Hotels CEO Eric Danziger said in a statement.
user-inactivated · 1387 days ago · link ·
It sounds to me like they're not necessarily dropping the name from all future hotels, they're making a new brand of hotel which they are not naming after Trump but which would have had a name that distinguished it from their existing hotels regardless.
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am_Unition · 1386 days ago · link ·
Maybe they've figured out that millennials' perceptions of Trump are generally very unfavorable.