An easier and more precise way to determine my earnings/holdings would be to look at my W2s and bank statements. I think this is one of the reasons I'm sensitive to this issue. When I bought my home it was a huge pain in the ass and nearly didn't get funded, but only because of the zip code in which I bought it, not because of my income, lack of down payment, history of paying bills, or the like. Its very frustrating to be treated like a data point, when you're actually a human. Also, I refuse to get a Kroger card for exactly that reason.
I'm also arguing that any data that can be collected will be collected and the responsibility for proper treatment of data that can be mined comes down to legislation and vendor practice, not the consumer. It's far too easy to hide implications and effects from the consumer and they're far too easy to bribe.