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It might have been the way this was hyped, but I got the impression Musk presented this as a full blown alternative to the high speed rail link between the two cities. I think the author of this article agrees, otherwise he woudn't be criticizing the details of the plan so much. If it was just to throw an idea out there, why did he do all the engineering stuff himself and not let someone else do it?
Besides, I disagree on your last point: ofcourse I prefer this above the Kardashians, but I prefer proper journalism above all. It's less terrible for sure, but that doesn't mean it is great.