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I agree. I think there's a place for more thoughtful content and engagement on the web. People won't always use Hubski for it, by my goal is that I can always use Hubski for it. There is such a prevalence of shallow content on the web, one might think that it is all the web is good for. Part of it is fulfilling a need, but part of it is self-inflicted as publishers seek revenue with a high-thorough-put approach. When I discuss a magazine with a friend, I almost never include the magazine's circulation numbers. I am always talking about the content. Of course, the publishers have those conversations, but on the web, the readers do too. IMO the web rushed as a herd towards one model at the expense of a number of others.