theadvancedapes this is a response to your question. Oops.

I'm really not sure. I would guess that the entire community, males or females, use the hubski for similar reasons. Why more females don't "get it" or enjoy it is beyond me. It might be purely a discovery issue. If we look at where the new users are coming from, it might be that they are all male dominated sites.

It would be interesting to get a deeper look at the personality traits or areas of study or something to see if the ladies on Hubski share some something that makes us find enjoyment from sites like Hubski, and see if that trait isn't shared with females who don't like hubski.

I can say personally that there are a number of reasons I like Hubski - I like reading interesting stories and getting my fix of news as well as being part of an engaging community. I especially like the original content - whether it be music, stories, poetry, photography, or something else.

From a more practical standpoint, I use Hubski because it gives me what I first got when I used reddit. When I first joined reddit I was a senior in high school, I was had a serious passion video production & broadcast journalism and I was looking for a new way to absorb all the stories out there and find lesser known stories to cover for my schools weekly news show. News on TV (even the former reputable CNN was on a downward spiral) was lacking the true journalism that I was learning about in school. I discovered reddit by chance and saw immediately the potential. I got the top news stories from reputable sources and I got a team of people discussing the viewpoints of the stories right there. You could have arguments, see other people's views (in a much more intelligent format that NYT's comment section) and get links to learn more about a subject or person.

I got addicted to the knowledge that any doubts I had while reading the story would quickly be flushed out in the comment section.

Once I was hooked, I quickly started to see the joy in subreddits besides the news ones. I had a community of editors to help me when my Final Cut Pro codecs were messing up, I had a community of true friends in a subreddit-based tinychat, and then watched as one of guys in the community build another video chat site, icanhazchat.com. Some of the people I consider my absolute best friends in the world were formed in late nights studying at NYU on video chat with a bunch of internet personalities.

Then I found hubski and got that same mix of community and a source for learning and discovering new things. I will say that I have always had more guy friends than girl friends. I usually have one or two close girlfriends but my best friends and people who I know will always be there for me are guys. I also tend to hang out, have late nights, etc with guys. I've noticed from /r/twoxchromosomes that this is a fairly common thing for the girls on reddit.

Pinterest is one of the unique social media sites where a majority of users are female. I'm not sure if that is because the content is overwhelming female content (weddings, flowers, cooking, interior design, etc), or the content is overwhelming female because the users like the Pinterest UI & format more.