I don't use facebook (though I have an account), but I did start using instagram in an ancillary way because my wife has a brand page. I go on there to check out her posts or post on behalf of the brand. We're kind of in this whole sub ecosystem of brands following other brands and owners/managers, and it's actually pretty fun/interesting/inspiring/useful from that perspective. The purely visual nature of it is a large component of this (for me anyway). Despite this, I have struggled to upload more than 6 pics or so over two years to my personal Instagram account. It's like pulling teeth. It's weird because I really do find the business/brand-page Instagram account very compelling, but my personal account I just can't get myself to care no matter what I do.