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ecib  ·  3503 days ago  ·  link  ·    ·  parent  ·  post: The Rise of the Gimmick Bible

I just want to read the "sidebar text messages from God" in the book of Revelations...

Christian publishers really jumped the shark. The most effective (from a evangelical and positive long-term impact POV) gimmick Bible was Gideon's, by far. Instead of dumbing down the text they focused on a really kind of genius chain of distribution, getting their text to millions of people in moments of quiet isolation and detachment from their normal distractions.