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Ultimately what the McRib says about us as a society is perhaps worse than any conspiracy theory about pork prices. The McRib, born at the end of the Volcker Recession, a child of Reagan’s Morning in America, has been with us on and off over the last three decades of underregulated corporate growth, erosion of organized labor, the shift to an “ideas” economy and skyrocketing obesity rates. The McRib is made of all these things, too. When you think back to its humble origins, as both an homage to Carolina style pork barbecue, and as a way to satisfy McNugget-hungry franchises, it’s all there.
Damn that was a good read. I dropped this here recently, but I'll do it again here: http://i.imgur.com/F6U7d.png IMHO the McRib suggests that there is fertile ground in the shaped meat space. The boundary could be pushed just a bit further. After 30 years, we are ready for something a bit more risque. Maybe a patty in the shape of a steer head?
