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gravy · 4299 days ago · link · · parent · post: Craft Brews Slowly Chipping Away At Big Beer's Dominance.
In actuality often the "efficiency" of the beer can be increased by it's alcohol content. Local and craft beer makers will usually sell a beer with a higher alcohol content than beers that are mass produced. The craft beer I drink is often twice that of a normal beer (6.4% or greater), so it takes fewer drinks to reach the same level as a mass market beer.