I prefer craft beers for two reasons: 1) They taste better. Beers by the large corporations taste like piss. They're only purpose is to get drunk quickly. While some might claim that's a more "efficient" way of drinking, I have to disagree. Why not enjoy what you're drinking? Does that not increase the "efficiency" factor of it? Sure, craft beers cost more, but you're paying for what you get. Left Handed Milk Stout is delicious, as is Magic Hat #9. Good beer is something I'm willing to pay a little more for. 2) Buying craft beers is sticking it to the man, man. While small companies do have the opportunity to make something of themselves with how our economy is built, the large corporations stifle them. In buying craft beers, I like feeling that I'm pushing the little man along and leveling out the playing field.