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geneusutwerk  ·  4074 days ago  ·  link  ·    ·  parent  ·  post: A ridiculous phone app that I want

This reminds me of how Kaizers Orchestra released their album.

Basically, their fans downloaded an app and then the band picked one lucky fan to start the "virus". From their the virus only jumped between users based on proximity, so slowly moving through their fanbase. Of course the "virus" was a single from their new album. There is more information on the wikipedia page, everything else I can find about it is in Norwegian which I do not speak.