I agree that there are fundamental problems with Windows in general, however a great marketing campaign and new look and feel can go a long way into making people who have shunned Windows take a second look. Windows is losing customers to Apple products because they are clean and easy and "cool." I'm not talking about Apple fanboys and techy artists types. Moms, Dads, Grandmas, etc. Everyone that buys a new computer these days takes a solid look at Apple products, especially if they already have an iPhone or iPad. Windows needs to figure out how to keep their current customers, not only get new ones. And a hip, cool, simple repackaging is a step in that direction.