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Right now I am reading a book called The Start-up Owners Handbook, it's used by Stamford to teach business students, and I am following the steps in there to handle my company. I'm currently in the Customer Development phase, which means not spending money on marketing until I know the exact demographic to pinpoint. I am mostly posting on social media, using lots of hashtags to get attention from potential customers. I'm also going to sell at 2 festivals this summer, to give me a chance to meet customers face to face. This time last year I only had like 1 visitor a month, but I am up to about 15 visitors a day now. My conversation rate is only 5%, but once I identify my exact target demographic I can start pinpointing who I market to.