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Clariti · 2324 days ago · link · · parent · post: Interesting article about how startups fall into the traps laid by paid marketing
The only way you get results is from paid advertising. You almost have to start with this to be able to transition to organic advertising. Our startup is a similar product to slack, but we have not launched yet. Right now were focusing on all organic traffic to our site, and barely getting results. With as little as $40 for paid marketing on Facebook we more than tripled our web visitors, if it wouldnt have led us to better results than our organic marketing, we wouldnt have pursued more paid options on the same medium... weird logic that I'm not following or maybe just don't agree with