The success of the Civil Rights movement came in the Civil Rights Act of 1964 and the Voting Rights Act of 1965. Most conservatives supported both, but Barry Goldwater opposed them. Until then southern whites (both liberal and conservative) had been locked into the Democratic party. That lock was now broken and southern conservatives started voting for Republican candidates for president in 1964-68, and by the 1990s they were also voting for GOP candidates for state and local office. The southern blacks now began to vote in large numbers, and they became Democrats, moving that party in the south to the left. By 2000, for the first time, all southern states had a conservative GOP and a liberal Democratic party. The region favored the GOP heavily in presidential elections, but split in state contests. In 2008, however, the Obama campaign broke into the solid Republican South, carrying Florida, Virginia and North Carolina.

I have never seen the southern strategy not spoken of in this way. very careful skirting of an issue.