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    Luft believes the results disrupt the notion of creativity, pointing out that the negative stimulation would not boost efforts in cases where individuals need to keep track of a number of different things at the same time. “It would be beneficial to think ‘what exactly do I need to be creative on this task’ rather than how to improve creativity in general,” she said.

I think this is one of the most important points of the results. Creative thinking and creative work are two different things, and this study does a good job of reminding us of the role that both reasoning and creative thinking play in creative work. Shutting off part of your brain can be great for solving individual tricky problems, but it's tough to take your ideas anywhere without that more logical, rule-following side.