In other words, Hollywood production is aiming for generic image that's widely recognizable and easy to understand around the globe because it strives for a bigger, more intense market. I wonder why don't studios recognize that better work means better yield of cash as well as audience satisfaction. The latter sounds like extremely pragmatic thinking. There's a saying in Russia, put forth by a pop singer of days gone by, Bogdan Titomir. When asked why would he produce the kind of music that he does, he replied: "Folk chomps it" (in Russian, "Пипл хавает"; good luck translating that). The music can be superficial, but as long as people are hanging by it, they will keep consuming it. Same, it seems, applies to the film industry nowadays. "Eye candy" is what I should've said. I heard someone on Hubski say that phrase while describing what made Mad Max a good film. Man of Steel is quite a sight, no matter the coloring.For certain definitions of "gorgeous."