Fake meat that's almost exactly like real meat, with a crisp on top? Sign me up for that! I wanted to call it "vegetarian meat", but this kind raises an interesting point of what is meat, for a vegetarian or a vegan? Does the presence of heme - an important component of blood (you know it is because its name in Greek means "blood") - make it non-vegetarian? Either way, it sounds like a great deal. There's no denying that a lot of people enjoy meat. Shaming it - a practice too common nowadays - is as silly as shaming a person for being gay. Working around the issue of enviromental impact, though, is a great way to solve the problem, and as long as the taste is the same and there's no deficit of necessary chemicals as a result of me switching to this kind of meat, I'm all for it.