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I think that the perspective of this article is somewhat short-sighted. The fact that Trump IS collecting passive information from visitors of his site implies that he intends to use that information, or why else collect it? This list of voters will inevitably see distribution through a republican party controlled by Trump in the near future, or will see a sale to other republican entities by the Trump campaign, if Trump can't nab the election and doesn't decide to run independent. Either way, the damage to the party via the fundraising campaign is negligible in comparison to the political cleavages that his actual campaign is causing.