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user-inactivated · 3076 days ago · link · · parent · post: Tesla has made almost $400 Million by convincing people they're awesome and the head of Fiat Chrysler develops an inferiority complex as a reaction
Shoot. That sounds a bit like Tesla's strategy at the moment.They are probably making ok money now that the brand has finally stabilized and their quality has gotten a lot better but before that they were burning though lots of money. I think thats basically what it takes to get established in an industry that has such a high barrier to entry. You have to burn lots of money until you have enough volume and knowledge to finally make money.