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I get over 500 emails a day easily so most of are insanely ideological about email rules and etiquette. I wouldn't expect someone outside of the company to follow rules perfectly but it makes things easier if you do. insom's reply mostly covers it I just wanted to add many people organize their email by "rules". If an email is "to" me it goes in a special folder and for some people even plays a sound. "to" is much more likely to be seen then "cc".