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TheSkeward · 3271 days ago · link · · parent · post: Why people think total nonsense is really deep.
You know, I think you're absolutely correct here. I think this is related to the availability heuristic, in which people associate topics with the first example to come to mind. So, when you think of something like "awareness" or similarly deep-sounding words, they think about deep-sounding concepts whether the actual message is deep or not.