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The whole peeple app thing reminded me of something, and I could not at all put my fingers on the idea. Then today it hit me..

The Social Register

A list of the 'right' people for the wealthy and well-to-do so they knew they were marrying/doing business with/allowing into the country club/etc and to make sure that the 'wrong' people did not get into your social circle. You know, the "Polite Society" types.