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Yes, it seems a chicken-or-egg stage. If it is widely accepted, not using it would be like surfing the web without a browser. However, as it stands, it's like having a browser, but no web pages to view with it. But, it may be even a steeper challenge than that, as this is hardware. This might be the perfect solution to someone's problem, but I don't know what that problem is. Then again, I'd rather buy 21 Inc's IPO instead of Twitter's. I can't estimate the bounds on the possibilities created here. It's like nothing at all, or holy crap everything is different now.