That's a fine point, I hadn't considered the effects on consumers brand associations; Glass would really benefit from a distancing of Googles' perceived invasions of privacy in particular. It's interesting how we associate traits and values to a name so integrally, that just changing the parent companies name changes how we can perceive the products function. I know I'd instinctively feel more comfortable using the Kinect were it made by Acme Inc. instead of Microsoft. Regarding Google's "Don't Be Evil" slogan, I do wonder how much of Google's fundamental philosophies and business structure will be ported between subsidiaries. It would be amusing and disconcerting to have, say, a military contractor providing cryptographic devices to the NSA as a sister company to Google.