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Gymna · 3212 days ago · link · · parent · post: Movies Are About to Start Coming Out On DVD Way Earlier
AMC, one of the theaters that is working with Paramount, has theaters in both China and Europe so I'll be interested to see if they work on moving this deal over to those markets as well. I think you are probably right that this won't end up taking off but it's an interesting idea. I'm also wondering if the theater chains agreed to do it with the two films listed, which likely won't have huge audience draws anyways since they are smaller releases, so when they don't make much money from the deal on their end they can say it doesn't work for them and have an excuse to avoid doing it with bigger releases in the future.