As with everything, I think that there is a balance to be struck about how seriously one should take internet drama. On the one hand, dismissing something just because it's on the Internet is obviously not a good approach, and I think this is changing (with laws against cyberbulling becoming more prominent, for instance). On the other hand, I think it is also possible to go too far in getting 'outraged' about things that happen on the Internet, and I think there's been a fair bit of that with Reddit's latest blunder -- lots of anger about subreddits "falling prey" to the "empty promises" of Reddit admins, downvote brigading and nasty comments on said subreddits, the portrayal of Ellen Pao, and so on seem vastly disproportionate to me considering the issues at stake.