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edjamesking  ·  1443 days ago  ·  link  ·    ·  parent  ·  post: Leaked Email Between Jeb Bush & His Graphic Designer

    Awesome. Could you just make it a little worse? Thanks

The first thing that the finished logo made me think of was old book covers-- is an example (that I found after googling "book covers that 'Not That Kind of Girl' was mimicking.) I think the new one really (really, really) exaggerates the old-fashionedness of the big serif "Jeb" font, which makes a lot of sense with his being kind of a blast from the past. It still has the very modern "2016" but overall it looks much less modern and trendy than the designer's final draft. Given Jeb's target audience, I think that what they went with makes sense.

/not a designer