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It's an opinion on the WORD millennial with this implied, angsty attitude towards the perceived marginalization of his (and my) generation. He doesn't have a problem with the word, he has a problem with popular culture's perception of millennials. Do you want to be called Baby Boomers? Generation X? These are meaningless tags so we don't have to say Born: 1920-1940, Born 1940-1960, etc. He may as well complain about why we name hurricanes in alphabetical order. I just don't view this as productive: it's not a discussion of WHY we are perceived this way and what this informs us about generational differences - it's the author complaining about how people complain about him.