Honest question. And I haven't read this article, or ever heard about reddit's "cryptocurrency" until thirty seconds ago. Do you think Conde Nast will in the grand scheme of things regret procuring reddit? (Do they already? Is that shortsighted?) I mean, hell, it cannot have cost them much. [Apparently the price was never disclosed...?] reddit is a massive headache to be responsible for, I'm sure. Moreso than any website/company of a similar size. And financially it ain't worth much, at least tangibly. But I still can't shake the feeling that most corporations would kill to have access to one of the 30 most visited websites in the world. If they can figure out a way to monetize it intelligently... and that's just the option that takes the least brainpower to think of.