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I don't know if it's that simple. Some contracts can be offensive in nature. If PETA said that they would pay the water bill for anyone that would give a handjob, then it would entirely consensual for both parties, but very upsetting.

Not that this is that upsetting. Still, I think PETA are pretty effective at getting a rise out of people for PR. It's tough to find someone that doesn't know who PETA is. I suspect that is their main motivation, which is a bit offensive to me, but not terribly so.