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Interesting article. Though, I think I spend way more time than the Average Joe thinking about food. thenewgreen might be catching up with his new recipes and garlic tricks, but I have shelves of food porn that would make Jeffrey Steingarten blush. (If you got that reference then you're getting warm)
I try, whenever possible, to think about the products I buy and where they are coming from. I make an effort to buy fair-trade if I have the option and I buy locally whenever possible.