Which is why I think Apple is smart to lead with design as much as they have. People will spend that much on jewelry. But fashion is a fickle thing. They're actually best poised to pull it off from both a design and technology (best platform by far for average consumer) standpoint though imo. I think the killer sleeper use-case for the Apple Watch it actually Apple Pay. You're at the checkout, watch is on your wrist, and before your stuff is bagged up you just paid. Buying some clothes, you get rung up, associate begins to bag and you've already paid. It sounds stupid, the thought that people will pay hundreds of dollars for something that will let them give their money away a few moments faster, but I think it could be huge. At the end of the day, it's getting you out of there quicker and people often want to get out of there quicker. I'm willing to take a small bet that this will be the most lauded use case aside from fitness crap in the year after it's out...