In all fairness to this point, Nike realized that their best Plus partner was about to mop the floor in Q1 2915 with a product that could actually define wearables for the mass market for the first time. I think Apple is extremely smart to play to the fashion and status of the device. They get mocked for it, but at the end of the day little tiny wearable gadgets just dont do that much yet for the average consumer. It goes beyond arguing that it shouldn't be ugly because you wear it. I think it actually has to go one better and look not just passable but fantastic because the utility, at the end of the day, just can't stand up on its own. Form and function both have to be as close to 100% as possible.The Nike Plus is wearable tech going back to 2006. It's been a part of the iPhone ecosystem all along. Eight years on, how's that going?