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I'm pretty solidly into the Old Fart category, and I don't get it either. I mean, I carry my phone with me as it is...I just don't see wearing a watch to tell me the exact same things my phone tells me but on a smaller screen. So yeah. I'm not the target demographic. And that's ok. However, I've spent a lot of time in recent months looking for a wearable of the fitness variety, and so far nothing has all the features I want. If I could mix-and-match between brands, that'd be perfect. But I can't. So while these tech companies are busy thinking up things I don't need or want, they're completely missing the mark on the things I do. I CAN'T WIN!