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Think of it in this way: it is emperic(o/al) because you can point to your insides and say, "My stomach hurts." That is the internal, but still a conceptual side of man. The transcendental side deals more with adopting a particular fork of culture and history, while still recognizing that other forks of culture and history can as well be unified with. What I mean by this (and I as well have no credentials, philosophically, beyond an armchair) is that while empirically holding a camera to his face, in a space where it is pointable, identifiable, he also posts it on the internet where it is transcendental. This is a representation of the new man, where one is linked to technology.