That struck me too. It smells of a game. I'm part of an art "experiment" that I'm not at liberty to discuss right now. Give it six months or so. It'll be interesting to see how it turns out. I don't think we're going to singlehandedly pop the "art" bubble. You must share when you can. IMHO modern art is such a wasteland because the money follows reputation and says nothing about the art itself. Which of course, is what you are saying about Hirst. I think good modern art is possible, it is just that popular modern art is almost shit by default. If so much effort has been put into reputation, then it's exploring that. Who wants to look at another Andy Warhol? Great art is singular because only that artist could have made the piece. I disagree with Banksy about the self-possessed part. I find most modern artists to be ridiculously obsessed with the audience. Self-possessed suggests to me someone that is looking inward and reporting what they find. Hirst is a performer. His relationships give his art value.