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I think you're very soon going to see reddit stop giving a care about their third party developers. It'll probably try to hire the good ones (RES possible, AlienBlue guy practically had a job opening aimed at him a few months ago), and then shit on the rest. There are some signs of it already, such as altering the API to take away vote counts (I know that's not stated correctly, it's a bit above my understanding how that works, if someone wants to explain it here). Overall behavior these last few years has leaned that way. I could definitely be wrong, that's just the vibe I'm getting. If they want to push ad revenue, they'd be stupid not to build a great app and then put ads / in-app purchase to remove ads within it.